Design guru Allan Chochinov is not only my mentor, and not only editor in chief at core77.com, but he is also a design guru. I cannot believe that I haven't posted this yet. Now I know why I only got an A-. Allan will split your head open with face-your-own-shit-and-stop-thinking-like-an-idiot g-force dialectics and send you cryin' for mama. Design is serious business folks. We cannot afford to overlook its influence and impact. And you cannot afford to overlook his manifesto. Come on, it's 1000 words! If you don't read it you'll be dumb.
http://www.core77.com/reactor/04.07_chochinov.asp
Read it.
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