U2 guitarist sues AT&T for defamation of pseudonym

In the wake of poor public response to AT&T's "Edge" network which provides internet service to Apple's new iPhone, a lawsuit has been filed by Apple's own puppet and lead guitarist for the band "U2," David Howell Evans (aka The Edge). Mr. Evans, or The Edge as he refers to himself, claims that AT&T's Edge network "is slow and lame," and that its name is a defamaton of his pre-existing pseudonym and jeopardizes band loyalty. Furthermore, The Edge claims that the delay in loading a web page on AT&T's Edge network infringes on his signature guitar style. Neither AT&T nor The Edge could be reached for comment.

Sustainable Branding

Walking past The Trash Bar in Williamsburg tonight was a breathe of fresh air. What commitment they show to their brand image!-- unsightly people loitering, a huge pile of trash bags, and a man digging through their garbage, and right outside the front entrance! No big bucks spent on glittering signage, no flyers being handed out. This is the recommodification of trash in true form. The people behind Trash Bar aren't creating trash in order to grow, they're using existing and available resources from the streets of Brooklyn to build their brand image. Bravo!

24hr silence @ core77.com

It seems that a whole saturday has passed without a new post at core77. I smell blog dorks buried thumbs deep in their new iphones. Shit, why not? But I just posted this from mine. Ahhh, multi-tasking. I love this thing!

iPhone behavior forecast

I've had my iPhone up and running for about eight hours now and it's AWESOME! I won't waste time with all that can be read elsewhere, and get straight to the three new behaviors and uses I see occurring as unintentional results of this wonderful new tool-toy.

1. Women and men alike will begin using the sleek dark glass as a compact mirror almost immediately.

2. People will begin reaching out to their computer screens to wipe to the next application.

3. Someone will snort blow off of one of these before the night is through.

Rubbermaid-- get it?

No really. Rubber-maid. Get it? How weird is that? Not really that weird, considering the company started in the USA between the wars and around the time of the Great Depression when the plastics industry was developing and the country's class structure was changing; people couldn't afford maids to make their homes as presentable as may have been required for upward mobility. Can't afford a real maid? Get Rubbermaid! (Apparently Rubberwife was already taken by another manufacturer.)

There's little that's green about the Amazon

Amazon just sent me an email. Their algorithm figured that if I bought "Worldchanging" then I'm sure to like a whole slew of books about being green.... You know the drill.


And that's totally true. So in my best effort to be green-- halo adorned-- I'm going to order all of these books and have Amazon ship them to me in individual cardboard boxes that could each house a moose, stuffed with plastic balloons for stability, glossy coupons for my next internet purchase, and a little extra cardboard and plastic wrap for protection within the moose box. And I'm gonna make sure that Carlos, our UPS guy, takes separate trips to my door in his big brown super combuster, so the air in the east williamsburg industrial park prevents any need for future deforestation. When the books arrive, and I've absorbed all the lessons, I'm going to shoot myself for what I've done.

Writing about the iPhone can be sexy!

I just posted my first blog post in the "real world" of blogging. Click on the link now:

The Keyboardless iPhone: Less poking, more stroking